Kevin J. Berk

Kevin Berk

Green shelf/box in frig

Friday, July 23, 2010
posted by kjberk

You know those green bags that are supposed to keep fruit and veggies fresh longer, well, assuming they work, I would like to see a green “shelf/box” built into my frig.  I just open the box and put the fruit in there.  It automatically removes moisture (which I understand is bad) and NO MORE BAGS….Yeahhhh…

FDA approved supplements

Sunday, May 9, 2010
posted by kjberk

I think the FDA should look at evaluating safety and efficacy of supplements.  The first mover and many others would make significant sums of money if they offered the first FDA approved vitamin….

Movie theatre membership

Monday, February 22, 2010
posted by kjberk

I think Harkins and the rest of the movie theater operators should offer a monthly and annual membership. Like most memberships, people will probably not use the corresponding value on a regular basis and even if they did, that means more concession sales for the theater.

I was thinking that since it is difficult to know when your running shoes need to be replaced, it would be great to have some type of indicator on the shoe to let you know. Think blue lines on toothbrush idea meets running shoes….

Anyone else picking up on the recurring theme that I want to be notified when I need to do something; sponges, shoes, medicine….

A site to post ideas

Sunday, May 10, 2009
posted by kjberk

This is a site dedicated to posting ideas that I cannot get done or will not get done and want someone else to “steal”.

Wait, that’s weird, you are reading about an idea to have a site where you can post ideas, while on the site where you can post ideas.  Round and round we go, where it stops nobody knows….

Job search site

Sunday, May 10, 2009
posted by kjberk

This will be a site that focuses on matching people to the right job vs. people searching for jobs they think they want.

Working on this actively (alright, semi-actively), but can’t move forward without partner.

Initial Public Offering Put

Saturday, May 9, 2009
posted by kjberk

This would be a put option sold (to those who wanted to buy it) to the investors of an IPO.  This would allow some downside protection to the investors.  If the stock goes down, the value of the put goes up and offsets the loss.  It also potentially offers the underwriters some additional revenue, i.e. if the stock maintains its offer or goes higher the value of the option will go down and the underwriter will keep all the premium.

Temperature Controlled Exercise Mat

Saturday, May 9, 2009
posted by kjberk

This is a concept that Je’re Taffet and I came up with a few years ago and we have a PATENT PENDING (oh yeah).

The first iteration will be a heated yoga mat.

Stay tuned!

Auto History

Saturday, May 9, 2009
posted by kjberk

I want to create a hardware/software package that tracks every aspect of a cars life, i.e. when the oil was changed, tires replaced, warranty work, etc. etc.  I mean how many times have you been told that someone changes their oil every 3,000 miles, but in reality who knows.

All of these items would have to be conducted by a certified shop (think ASE certified) and once the service is performed and the owner of the auto “signs off” on the repairs, it is hard coded into the cars memory.

Think carfax for your cars entire history.

As a car buyer you could log in and see exactly when, what, etc. has been done to the car.

The value of a car could be much higher truly based on how well you maintained it.

Challenge:  do it yourself’ers, how do you track what they have done.  Not sure how to crack that nut….

Custom Degree Database

Saturday, May 9, 2009
posted by kjberk

The basic concept is this:  You want to get a degree from ASU, but some of the best teachers in your field teach at other schools.

You can take other classes from other schools and some credits and grades transfer, while others do not. However, that info as to what credits transfer, etc. is not readily available online and there is no system in place to assist you in creating your own “custom” degree.  Your degree would only play a limited role as related to who you took your classes from.  Oh, I see that you took D. Quinn Mills leadership class at HBS and …..

In this day and age of technology, we should be able to choose ASU and then do a worldwide search on what classes transfer to ASU towards your degree.

So let’s say I want a business degree from ASU and when I see that I need to take Business Ethics, I can see what classes are offered at ASU and then immediately see what classes are offered all around the world that transfer to ASU for credit.  Obviously, I am talking about mostly online classes as it would be challenging to physically travel around the world to take individual classes.

But think about what a great well rounded education that you could get from this concept.

Barriers to entry:  Ridiculous, have you ever dealt with public education, URGH!!!

Climbers Log

Saturday, May 9, 2009
posted by kjberk

Like a divers log, this would be a physical log to remember all of your climbs, who your climbing partner was, what you climbed, what you liked about it, etc.

V.2 is where climbers post their comments about their climbing experiences and allow others to learn valuable info about areas that they might visit.

Oh yeah, by the way, I own the domain…..

Medicine bottle labels that change color

Saturday, May 9, 2009
posted by kjberk

Problem:  You go to your medicine cabinet and realize that the medication you were about to take has expired.

I would like to see labels degenerate and give visual indicators as to when the medicine will expire.  For example; if the medicine expires in 30 days the label turns red, notifying you that you will need to replace it soon.  When it is expired, the label would turn black rendering it impossible to read the instructions and you would be required to replace it (drug companies will be lovin me…).

So now you would just take a quick glance at your medicine bottles  and you know “their status”.

Sponge that indicates the level of bacteria

Saturday, May 9, 2009
posted by kjberk

The basic idea here is that sponges retain A LOT of bacteria, but we don’t know how much and at what level it becomes dangerous to us.

My concept would have the sponge change colors or some other type reaction that indicates the level of bacteria in it and lets you know it needs to be cleaned.

Unique Fortune Cookies

Saturday, May 9, 2009
posted by kjberk

The basic idea is to create a line of fortune cookies that have no duplicates, i.e. the fortune you get, NO ONE else has gotten or will get.

The cookies could be sold to higher end restaurants and venues and perhaps modify “the concept” of what a fortune cookie is.

Interest bearing travelers checks

Thursday, April 30, 2009
posted by admin

So this idea was originally conceived by my father, Jay Berk.  The idea came from the fact that he would purchase travelers checks prior to a trip, but when he returned he would not redeem them, he would just put them in his safe.

Not a great use of the asset and in fact, back in 1990 the float (the amount of money that the issuer had use of on a daily basis) was $4.4 Billion.

I took this idea to a different level and tried to get the U.S. Government (the Bureau of Public Debt) to get into the business and start to offer a U.S. Travelers check, but they would not encroach on the private sector.

I then took the idea to AMEX who told me that one other person had come up with the idea, but they could not see the value in offering interest on an instrument that they did not need to pay interest on at that time.  Well, my feeling and analysis suggested that a much higher % of the population would have used Travelers Checks if there was a real value to do so.  Remember, what happens if you lose or your Travelers Checks gets stolen, they get replaced.  People could literally put their money under their mattress without the fear that someone could steal it, hell staple it to your shirt :-).

So how do you monetize the concept:

1.  Charge a higher % upfront

2.  Maintain a mandatory grace period of 15 days, i.e. interest does not accrue until after 15 days.  This way if the people are purchasing the checks for a short trip they will not earn interest.  So for these 15 days, no interest is owed to the buyer and the bank would keep 100% of the float.

3.  Disparity between money being loaned at x%, while you pay only y%.